by Betty Ann Wilkins
Using Newsgroups to market your
products should be a big part of your promotions and advertising. Even though it
can be time consuming, it is very cost effective and can drive hundreds and even
thousands of new hot prospects to your website, autoresponder, or sales
letter.
Many businesses have been started and become successful by using
Newsgroup advertising as their sole means of promotion. So Don't miss out on
this great way of promoting your business just because you are not sure how to
do it.
The best way to start your Newsgroup promotions is to join in the
discussions, if someone has a question that you can answer, jump right in and
answer it. Show your knowledge and expertise in your postings. Be sure to place
your signature block at the end of every message you post. If at all possible
"key" the urls so you can track how well a posting did. When a posting gives you
good results you will want to use it again and in other Newsgroups. One good
posting could bring you several new prospects and customers.
Everyone
loves useful and quality information that is free. Try writing a few reports
that are relevant to the Newsgroups you have joined. At the end of your report
be sure to entice people to visit your site, request info from your
autoresponder, etc. You can even direct people to your site in the body of the
report if you can work it in as a place where they can receive even more
information. Don't overdo it with links or blatantly advertise, all you want to
do is plant the idea that going to your website, requesting more information,
etc. will be to their benefit.
The great thing about a quality free
report is that you can post it directly into newsgroups that don't allow ads and
you won't get flamed for it! In fact, readers will like the information so much
they are very likely to follow the embedded sales message and go right to your
site where they will sign up for your free newsletter, get more free reports,
and eventually BUY from you!
In some instances you can get away with
posting your free report to totally unrelated Newsgroups! With a quality free
report your chances of getting flamed are pretty slim. And if you do get flamed,
just remove that group from your list of "acceptable to post in"
groups.
By experimenting, posting in a few different groups each week and
removing any off your list that flame you or you get no response from, you will
soon have a sizable list of newsgroups to post in regularly, that could generate
thousands of prospects for you very quickly.
By giving good information
for free you will stand out from the numerous people that post blatant
advertisements!
If you learn and use these techniques you can drive
hundreds even thousands of new prospects to your website each and every
day.
Newsgroup Resources:
List of Newsgroups that allow advertising:
Freead4@the-work-at-home.com
Software
to simplify posting: http://www.the-work-at-home.com/pa.htm
Newsgroup
Netiquette: http://www.vonl.com/vtab24/news102.htm
