Almost everyone is giving away a freebie so they can attract people to their
web site. They are giving away free e-zines, ebooks, services, etc. What's
happening to all this free stuff? It's loosing it's perceived value. Every time
you surf the internet or check your e-mail you see at least 20 to 50 freebies
Don't get me wrong freebies do increase traffic, but not like they did when
the internet was new. The key is to increase the perceived value of your
freebies so they will be more attractive to your audience. How do you do this?
Well, here are eight ways:
1. You could tell them what the freebie is worth with a dollar amount. For
example, "Subscribe to my free e-zine! A $199 value!"
2. You could add other freebies to your freebie that will increase the value.
For example, "Subscribe to my free e-zine and get free access to our
"subscribers only" private web site!" 3
3. You could tell them the freebie is only available for a limited time. For
example, " Download our free ebook, this free offer will only be available until
May 30, 2000."
4. You could tell them the freebie is only available to a limited number of
people. For example, " Our free software will only be available for the next 100
people that download it."
5. You could give more details about the freebie. List the benefits,
features, what problems the freebie will solve, etc.
6. You could describe your freebie to sound more attractive. For example,
instead of "free report" you could say "free never released top secret
7. You could list testimonials for your freebie. Most businesses don't give
testimonials for their freebies. This would defiantly increase your freebies
8. You could tell people how many people have already receive your freebie.
For example, "15,000 people have already subscribed to my free e-zine! Can they
all be wrong?
These are only a few ways you can add value to your freebies. You could be
creative and think up some other ways to increase the perceived value of your
freebies. Also test each idea to see which one draws the most traffic to your