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How to Monetize
by Frederick Mann
The basic idea is to set up a website that attracts traffic (visitors) from search engines and from links from other sites. Traffic can also be generated by a wide variety of methods, including email advertising, pay-per-click advertising, traffic-exchange programs, banner-exchange programs, banners and classified ads on other websites, articles on other sites, ezine ads, links from profiles on social network sites, etc.
"Monetizing" a website refers to "converting" its traffic into money earnings. This can be done by attracting targeted visitors and selling them products and services. Another way is to have advertisements, e.g., from Google Adsense, and to attract targeted visitors who click on the ads.
My own favorite way is to create a webpage visitors can use to earn a great deal of money: THE MPL AUTOMATIC MARKETING SYSTEM! In taking the steps that will earn money, I automatically also earn a little!
Several people have become millionaires sellling their own products and services. (Mark Joyner of Simpleology fame is a great example!) If you can spend "X" to market your website and then profit by "1.5X" from the products and/or services you sell... then you've opened the door to virtually unlimited wealth!
In general, I prefer to provide my information free of charge as contents of webpages like this one. This tends to result in traffic from search engines and from links on other websites. This traffic can be monetized as described on this page.
A website can also be used to generate affiliate sales. Mark Joyner is one of the most competent online marketers. Not only does he provide great marketing expertise, but you can also learn a great deal just by studying how he markets. Be sure to check out how the items under "Other Simpleology Products & Courses" are being marketed.
Before Simpleology, Joyner started a program called Free Agent Path. Part of the program provided members with training to enable them to become financially independent. The program didn't work and was eventually abandoned. As a result, Joyner researched teaching and learning methods extensively. He learned a great deal about what to provide to people so they can train themselves to become more successful. See Simpleology 101: The Simple Science of Getting What You Want.
To succeed with the kind of strategy I outline on this page (or to succeed in general), you may need to acquire knowledge and skills that enable you to "rise above your success threshold." You may be able to apply Simpleology 101 to do that.
However, it's possible that certain "Make-or-Break Issues" (MBIs) are keeping you stuck below your success threshold. An example could be depression/helplessness. There may be something you need to handle first in order to maximize your progress. See also "One Factor."
In a sense, you may have to do some work to "monetize yourself!" Make yourself more competent to generate money!
First, get going in a Good Direction!
(Get On Target!)
Second, then Increase Your Speed!
Get on Target!
Direction is More Important than Speed!
Halbert, one of the greatest marketers ever, describes how he couldn't pay the bills because he spent the money on postage. Then he essentially asked: "If my situation were such that I would be beheaded if my next mailpiece didn't work, what would I write?" That was the catalyst that enabled him to "switch to success." Virtually in an instant he shifted from failure to making a huge success of his life. You may be able to do the same!
His major realization was that he had to be "on target!" Sell something people want. Better still: Sell something people can't do without! Halbert has also written that, "The best market is a hungry crowd."
Make Your Marketing Remarkable!
In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream's bell curve, are the new sweet spot of the market.
Why does Seth Godin say:
"Safe is Risky?"
The Science of Getting Lucky!
Another way to "monetize yourself" is to get lucky!
Note what Warren Buffett says about luck.
I (Frederick Mann) used to reject the idea of "luck" out of hand. That started changing when I read the book Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets by Nassim Nicholas Taleb. (He's also the author of The Black Swan: The Impact of the Highly Improbable.)
Then I "dug out" a book on luck by Richard Wiseman, which I'd bought a few years ago, but hadn't read. To my surprise I found that Wiseman had studied luck scientifically.
I now suspect that luck may be one of the most important success factors for many people. Just learn to get lucky!
Actually, it's more involved than that. You may need to prepare and set things up so you can "take advantage of luck" when opportunities -- like this website! -- become available to you. In Change Your Luck: The Scientific Way To Improve Your Life!, Dr. Richard Wiseman provides four Principles and 12 Subprinciples:
- Principle One: Maximize your chance opportunities.
- Subprinciple 1: Build and maintain a strong "network of luck."
- Subprinciple 2: Have a relaxed attitude toward life.
- Subprinciple 3: Be open to new experiences.
- Principle Two: Listen to your lucky hunches.
- Subprinciple 4: Listen to your gut feelings and hunches.
- Subprinciple 5: Take steps to boost your intuition.
- Principle Three: Expect good fortune.
- Subprinciple 6: Expect your good luck to continue in the future.
- Subprinciple 7: Attempt to achieve your goals,even if your chances of success seem slim, and persevere in the face of failure.
- Subprinciple 8: Expect your interactions with others to be lucky and successful.
- Principle Four: Turn your bad luck into good.
- Subprinciple 9: See the positive side of your bad luck.
- Subprinciple 10: Be convinced that any ill fortune in your life will, in the long run, work out for the best.
- Subprinciple 11: Do not dwell on your ill fortune.
- Subprinciple 12: Take constructive steps to prevent more bad luck in the future.
However... because of one or more "Make-or-Break Issues" (MBIs), it may be difficult for you to take advantage of opportunities when they become available to you. You may need to handle your MBIs first!
Maximize Your Time Usage!
Another way to "monetize yourself" is to make better use of your time!
"The Only Thing That Makes Any Positive Difference In Your Life!"
-- Gary C. Halbert
Extracted and edited from The Gary Halbert Letter -- Copyright © 2003 Gary C. Halbert. All Rights Reserved. (Emphases and comments added)
...I am about to illuminate something you really, really need to think about. Listen: In only 365 days from today, one more year will have passed into history. No matter who you are, 365 days is all you are going to get in the next year. By the way, that comes out to 8,760 hours... or 525,600 minutes... or... 31,536,000 seconds.
Now, let's say you are rich as hell and you are willing to pay dearly to have more time in the coming year than other people. Let's say you want just 10 extra minutes and you are willing to pay one million dollars for each of those 10 minutes.
You can't buy them. They're not for sale.
You couldn't even buy one extra second... for 100 billion dollars. Time is not for sale. Not at any price. During the next year, nobody is going to have more time than you and nobody (except those who go to "Check-out City") is going to have less.
So what? Well, here is the "so what" of it: The difference from where you are right now, today... and where... you will be 1-year from today, depends on one thing and one thing only. It depends on...
What You Do With Those 8,760 Hours You've Got To Work With In The Next Year
What you think about isn't going to produce any change whatsoever. What you plan isn't going to create any change either. How you feel isn't going to make a difference. What you read; what you learn; what you study; what you discover... none of these things... none whatsoever... is going to make a scintilla of difference about where you are 1-year from today. Get this straight in your head: The only thing (except for pure happenstance) that is going to make any difference at all in your life... is...
What You Do!
[Frederick Mann: What you DO is primary. How you FEEL has a major impact on what you do and how well you do it (-- "Raise Your Mood Level" will be added soon). An important principle is to perform actions that produce LEVERAGE. You can do what makes you more EFFECTIVE and EFFICIENT. What you do today can enable you to produce increasingly more in your future. What you READ, STUDY, LEARN, and DISCOVER can raise the quality of what you "Do!" in your future. What you THINK and PLAN can also improve what you "Do!".]
So, what are you going to do with those 8,760 hours you've got to work with in the coming year? Actually, what you are going to do with a lot of those hours is outside your control. For example: You've almost got to spend approximately 2,920 of those hours sleeping. True, you could sleep less... but... that will almost certainly be counter-productive. The most recent research indicates the vast majority of Americans need MORE than eight hours of sleep per day... and yet... most of us get less.
Which, of course, makes us a nation of people who are sleep deprived... and... sleep deprived people suffer from fuzzy thinking, make bad decisions, and are more at risk for all types of health problems.
Whatever you do, don't try to become more productive by getting less sleep. That tactic will backfire on you...
...After deducting the time we need to spend sleeping, we're down to 5,840 hours to work with in the coming year. Let's say you are neither rich, retired nor retarded. That means you've got to spend a significant amount of time earning enough fungolas to support yourself and your family. To do this, let's say you work the proverbial 40 hours per week. Also, you've got to get ready for work, get to work and get home from work. Some of you have a long commute, some are lucky enough to work at home... but... I'm going to decide arbitrarily, we need to add an average of 10 hours per week to get ready, and get to and from work. Let's give you a two week yearly vacation... which means... you are going to use up 2,500 of your hours (50 hours per week times 50 weeks per year) on work-related activities.
We are now down to 3,340 hours we've got left in the coming year.
Ah, but we ain't at the end of our deductions yet. No Sir. But rather than belabor the obvious, let's make one sizable deduction for what I will designate as "Absolute Necessities of Life." This might include playing with your kids, giving time and support to your spouse and friends, brushing your teeth, shopping for groceries, getting your car repaired, shaving, taking some "down time" to let yourself recharge and so on. The time necessary to take care of the "Absolute Necessities of Life" will, of course, vary from individual to individual... but... I can't even imagine this taking anyone (who actually has a life) less than 3 to 4 hours per day so... this means... we're going to have to whack off at least another 2,000 hours from the stash of time we're allotted for the coming year.
I'm going to stop with these deductions. You've got the idea by now, don't you Boopsie?
Let us inch a bit closer to the truth: You really do not have 8,760 hours to decide what to do with in the coming year. In truth, with so many of your hours already "spoken for," you probably don't even have 1,000 "discretionary" hours to decide what to do with in the next year. That gives you something like 2 hours and 42 minutes per day with which you have to work to change your life for the better.
And, I feel certain, most of you have lives so jam-packed that... the truth is... you only have a fraction of even that small amount of "discretionary" time each day. And, I bet whatever amount of discretionary time you do have, I bet you use almost none of it to seriously advance the quality of your life. And, if you care... if you truly care... about elevating your status and achieving your goals...
This Has GotTo Stop!
You simply must use your discretionary time intelligently... or else... you don't have a rat's ass of a chance of getting anywhere that's worth being.
So, what do you do first? I'm gonna tell you but, before I do, I want to make an important observation: Many people hate it when I write newsletters like this. These readers don't want to get the fundamentals right... no... they want to skip right to the "details." But your life is already filled with details... none of which... are doing doodley squat to enhance your life. You cannot intelligently decide which details you should really attend to... unless... you are clear and accurate about what your guiding fundamentals must be.
Here's something else: Success is not complicated. It is simple. The real answers are... so simple... they are downright corny. But simple does not mean easy. Running the Boston Marathon is very simple. All you have to do is keep putting one foot in front of the other for 26+ miles.
Simple as pie. Hard as hell.
I want you to be one of the "Masters of the Millennium." I want you to achieve more in the year 2,000 than you have achieved in all the previous years of your life. That means you've got a lot of details to attend to in the year 2,000... plus... you've got to attend to the right details. I've got less than two months to help you get this in laser-sharp focus. Let's see if I can get a commitment from you. Just for approximately the next 30 days. Just from the time you read this letter and the time you read next month's. This commitment will cost you maybe $20.00 or $30.00 and will take less than five minutes of your time for each of the next 30-days.
Here's all I'm going to ask you to do: Go to a local drug store, a Radio Shack or wherever and get yourself an el cheapo, microcassette tape recorder and 30 of those little bitty microcassettes.
Keep your el cheapo recorder with you all the time and use one microcassette each day to keep a "time diary." Use it approximately once every hour of your waking hours. Your audio entries should only take seconds. They should be something like this:
|"2:15 to 3:10:"
|| Had cavity filled by Doc Megapain.
|"3:10 to 3:40:"
|| Drove back to office.
|"3:40 to 5:30:"
|| Returned phone calls at work from customers with routine questions."
|Etc., etc., etc.
That's all I want you to do. I know, I know. You're way ahead of me. You already know what this is all about. You already know the basics of my evil scheme to change your life for the better.
You don't have a clue. Please just trust me on this. All you've got to lose is $20 or $30 and a couple orthree hours out of one lousy month.
All you've got to gain is everything you've ever lusted for.
Look, stop thinking you're so damn sophisticated. So damn smart. So far above doing a simple exercise like this. Let me tell you something...
You Don't Know Sh..!
Give Me A Chance To Help You!
Gary C. Halbert
The Single Most Important Online Moneymaking Success Action!
The most noteworthy statistic below is that by sending 2,106 "intersted visitors" to a certain program's website it was possible for me (Frederick Mann) to earn $107,500. ("interested visitors" refer to people who entered their names and email addresses at the website.)
Frederick Mann's Marketing Statistics Tell a Story!
# of Visitors Who Provided Email Addresses: 2,106
Total Earnings: $107,500
Earnings per "Interested Visitor": $51.04
# of Requests for Callbacks by Professional Team Leaders: 220
Earnings per Callback $488.63
# of $3,000 Sales: 34
# of Callbacks to Produce One $3,000 Sale: 6.47
The statistics reflect my track record with a certain one-up program from 25th January, 2006 (the day I joined) to 18th August, 2006. My first sale (after the qualifying sale that was passed up to my sponsor) occurred on 14th February, 2006. This case study ends with my sale on 18th August, 2006. (Unfortunately, the program was shut down by government agents soon after this.)
The program utilized professional sales people called "Team Leaders." Interested Visitors could complete an online form to request callbacks from Team Leaders. On average, for every callback requested, I earned $488.63!
Apart from earning over $100,000, the most important statistic is "Earnings per "Interested Visitor": $51.04." I estimate that the total number of visitors sent to my program website during the case study was about 15,000. About one in seven visitors were interested enough to provide their email addresses. This means that I earned about $7.16 per visitor on average.
Quality of visitors is very important. Most of the visitors came from my own lists I've been building since 1997. It's very important to understand the difference between promoting to "MLMers with some experience and online moneymakers" on the one hand, and "opportunity seekers" on the other hand. Generally, promoting to "opportunity seekers" yields poor results.
The lowest-quality visitors are probably "guaranteed visitors." The ones I've tested have all yielded zero results. There are dishonest and fraudulent ways for companies to send "pretend visitors" to a website -- with your website stats showing the visitors -- but with no visitors having actually seen your website! So, if you purchase "guaranteed visitors" sent to any of your websites, the chances are high that you'll get zero results!
The next lowest-quality visitors are probably leads provided by lead companies. Generally, it's a waste of time and money to promote to such leads.
Good-quality leads are people on your own lists you've communicated with repeatedly -- even if it's just in the form of promotional emails. I started building my own lists in 1997 by promoting to discussion boards -- see "Great Marketing Training Program" for details and training on how to do this. Many discussion boards are frequented by people who've been trying to make money online for some time, and who have spent money on money-promising programs. Most of them have not earned any significant money. If you respond to their questions and you have something really good to offer, you can get them to join your lists. In general, my own list-building methods bring me good-quality leads.
Best-quality leads are people who have purchased from you and/or who have participated with you in one or more moneymaking programs and earned at least some money.
It's important to note that my own promotion of the above one-up program was mostly to good-quality and best-quality leads. Had I promoted to lower-quality leads, my results would not have been as good.
It's also important to note that this case study represents a "statistically significant sample." Once you've established such statistics, you get a "read" on what you need to do to earn money with a particular program, and how profitable your marketing actions are likely to be. You also get a "read" on what it might be worth paying per visitor generated, if you decide to use paid advertising.
From a business perspective, the statistics open the door to testing various forms of marketing. If you can find a way of spending $1-$2 per good-quality visitor to a particular website (earning you $7 each on average), then you can "roll out" what's profitable and earn virtually unlimited amounts!
(See also The Promise and the Price.)
Join Reliable Programs with High-Earnings Potentials (Cash Cows) -- such as those featured under Cash-Back Advertising -- and Send Traffic in the form of "Interested Visitors" to your Program Referral URLs.
Use Programs such as those featured under Cash-Back Advertising to promote your other moneymaking businesses and/or build your lists.
I (Frederick Mann) have been earning a fulltime online income since 1997. Most of my earnings have come from sending "Interested Visitors" to programs like those featured under Cash-Back Advertising.
Typically, I earn anywhere from about $10 to about $100 per "Interested Visitor." You may be able to do the same! The more visitors, the more money...
So, the Single Most Important Online Moneymaking Success Action is to Send More Traffic in the form of "Interested Visitors" to your Referral URLs of Programs with High-Earnings Potentials (Cash Cows) -- such as those featured under Cash-Back Advertising.
You can take advantage of some of the programs in the left column below to Improve Your Ability to Send More Traffic in the form of "Interested Visitors" to your Referral URLs.
It's important to Build one or more Lists you can Email Repeatedly. That's how you Send Traffic in the form of "Interested Visitors" to your Referral URLs. By advertising any program where visitors can register, and you get their email addresses, you can Build your Lists.
You can use BigBooster7Million (BB7M) as one of the ways to Build Your List. One of the great benefits of BB7M is that it's Viral. It uses a 3-wide matrix. That means spillover. You can email your downline 15 levels deep. That means your downline can help build your list. (Note that BB7M is not structured like a "safelist" where everybody can email everybody else. The maximum number of emails you can receive from BB7M members is 15 a week.)
Raising the Interest Level of prospects is most important. By repeatedly emailing prospects, each time providing them with details of increasing success, they tend to become more interested.
For examples of some emails I've been sending out, see Winning/Success Tips.
For some guidelines on sending out large numbers of emails, see Internet Marketing for Beginners & Professionals.
You can also use MonsterPreLaunch (MPL) as a List/Downline Builder. Furthermore, by promoting just MPL, you can effectively promote all the programs listed on this page in "one fell swoop."